Construyendo su Fundación Digital: Fundamentos de Marketing para Empresas de Construcción

• El plano antes de construir: qué debes tener listo (tu oferta específica, tu público objetivo y tu identidad de marca) antes de gastar ni un solo dólar en promoción.
• Dominar las búsquedas locales: cómo configurar y optimizar un Perfil de Negocio de Google gratuito para que los clientes locales te encuentren primero cuando necesiten reparaciones de emergencia o reformas.
• Redes sociales para profesionales de la construcción: Cómo elegir entre Facebook, Instagram o TikTok y utilizarlas para mostrar la calidad de tu trabajo y generar confianza.
• El boca a boca moderno: uso de estructuras web sencillas, vídeos (YouTube), actualizaciones por correo electrónico y mensajes de texto con altas tasas de apertura para mantenerte presente en la mente de clientes actuales y futuros.
• La pregunta clave: el hábito más importante que debes desarrollar para saber exactamente de dónde provienen tus ingresos.

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Presented by: Marvin J. Peña, Conexiones: The Human Way to Do Marketing

Are you a contractor, subcontractor, builder, or specialty tradesperson looking to grow your business, secure more steady contracts, and stop relying only on word-of-mouth?

Marketing doesn’t have to be a confusing, exact science. It is simply about observation, understanding your audience, and building genuine human connections. Whether you are a brand-new construction startup or an established business with zero online presence, this practical workshop will give you the blueprint to get noticed.

In this class, we will walk through the Path to Effective Digital Communication and show you how to leverage powerful, completely free tools to put your business on the map.

What You Will Learn:

• The Blueprint Before You Build: What you must have ready (your specific offer, core audience, and brand identity) before spending a single dollar on promotion.

• Dominating Local Search: How to set up and optimize a free Google Business Profile so local clients find you first when they need emergency repairs or renovations.

• Social Media for Trades: Deciding between Facebook, Instagram, or TikTok, and how to use them to showcase your craftsmanship and build trust.

• Modern Word-of-Mouth: Using simple website structures, video (YouTube), email updates, and high-open-rate text messaging to stay top-of-mind with past and future clients.

• The Ultimate Question: The single most important habit you must build to track where your revenue is coming from.

Bring your notebook, your questions, and your phone! You will walk away with a clear inventory of your current digital footprint and a step-by-step plan to level up your construction business.